Public Relations – Click to see example

Our PR team has established media relationships with reporters/editors in a variety of industries and markets. In addition to writing news releases, we send them to targeted reporters to reach our clients’ audiences.

For wider distribution of news releases, (e.g. national), we use several news release distribution services—some are free, some are fee-based.

With all news releases, reporters and editors can use them as written or edit them as needed for space available. The main benefit of publicity is that it is “earned” media not paid advertising. If editors think it is newsworthy enough to use, that approach has an implied third-party endorsement and credibility that companies don’t receive with paid advertising.

Case Study – Scottsdale Philharmonic

When reporters/editors receive a news release from us, they can choose to expand the story with additional information. We recently set up an interview with the founder of the Scottsdale Philharmonic. The editors decided to create a feature story in “The Entertainer” magazine, a publication that reaches many of their classical music fans