A Senior UX Designer Jone Lee
Designing intuitive, I use animation as a third dimension by which to simplify experiences.
Inquisitive and passionate about emerging technology.
I’m Tom Latham, a Senior UX Designer with over 14 years of hands-on experience in User Experience, Product Analytics, and Strategic Thinking.
Currently, I’m dedicated to creating user experiences that harness AI to enhance data visualization, predictive modeling, and insights for users across various domains at Qlik.
For a more comprehensive understanding of my qualifications and career achievements, please visit my LinkedIn profile .
Selected projects
Boosting Conversions by 40%
Discover how our strategic UX/UI enhancements transformed a struggling e-commerce site into a revenue-generating powerhouse.
Simplifying Complexity
Enhancing Student Success
See how our design improvements on an e-learning platform led to higher engagement, better retention rates, and improved learning outcomes.
Selected projects
FACILITATION
Goals settings
Workshop prep
Teamwork facilitation
Follow-up actions
Output synthesis
UX DESIGN
UX Research
Information Architecture
Wireframing
Prototyping
Usability Testing
UI DESIGN
Visual Design
Layout Design
Visual Interface
Responsive Design
Design System
Enhancing Student Success
See how our design improvements on an e-learning platform led to higher engagement, better retention rates, and improved learning outcomes.
Tools I use
Commendations
Nevine Acotanza
Chief Operating OfficerAndroid App Development
via Upwork - Mar 4, 2015 - Aug 30, 2021 testMaecenas finibus nec sem ut imperdiet. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante. Ut tincidunt est ac dolor aliquam sodales phasellus smauris test
Jone Duone Joe
Operating OfficerWeb App Development
Upwork - Mar 4, 2016 - Aug 30, 2021Maecenas finibus nec sem ut imperdiet. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante. Ut tincidunt est ac dolor aliquam sodales phasellus smauris
Nevine Dhawan
CEO Of OfficerAndroid App Design
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Blog post
Sophisticated “Time Machine” thrown into the Cosmos
— JB Varner
The spaceship traveled through the vast emptiness of space for nearly a month before arriving at its destination. By comparison, Apollo astronauts traveled for 2 and a half days to reach the moon.
Its original boost was just enough to throw the craft all the way to its final home. Of course, there were minor thrusts to fine tune the trajectory, but the calculations and engine burns were so efficient, that the life of the mission was extended due to the fuel savings that would have gone into additional course corrections.
But this voyage did not start with the launch atop a powerful rocket. The story of this adventure begins in 2013 at NASA’s Goddard Space Flight Center Greenbelt, Maryland where individual pieces of the craft started to arrive. After assembling the craft for four years, the spacecraft was sent to Houston to test its thermal resilience. Finally, the craft went to California where the various components were tested over a three-year time frame for operational readiness.
After all the testing was completed, the spacecraft was loaded onto a cargo ship for the 5,800-mile voyage to French Guiana in Oct 2021.
The spacecraft, named after former NASA administrator James Webb who oversaw the Mercury, Gemini, and Apollo programs, was launched into space on December 25th 2021.
So this is the fascinating journey of the James Webb Space Telescope (JWST), one of the most complex spacecraft ever built, entering orbit around a special point in space known as Lagrange Point 2 (L2).
A Lagrange point is where the gravitational forces from the Earth and the Sun are equal. There are five of these special places, where spacecraft can maintain their positions using very little fuel.
JWST is the largest space telescope ever launched. This large mirror size (around 21 feet diameter) required that the spacecraft be folded up origami style to fit into the payload shroud for launch.
During the journey, the JWST began unfolding–deploying solar panels, an antenna, and a massive 5-layer sun-shield. Finally, the spacecraft deployed its primary mirror, 18 gold plated hexagonal segments.
Since the James Webb Space Telescope (JWST) came online in 2022, surprising images have changed our understanding of how the early universe developed, posing significant challenges to astronomer’s standard model of cosmology. In particular, the JWST is forcing scientists to develop new models for galaxy and black hole formation.
To understand the science behind the design of the telescope let’s start with some background.
The wavelength of visible light from objects in the early universe is transformed by traveling through space, which is expanding. This expansion stretches the wavelength of visible light into the infrared portion of the electromagnetic spectrum which is normally beyond our ability to see. Infrared light is basically a form of heat.
If you have attended a professional sports match and watched players enter the stadium between towering jets of flame, you can feel the infrared waves on your face a moment later. Because the JWST is extremely sensitive to this type of radiation, it must be carefully shielded from unwanted sources like the sun. During its flight, the JWST was always in the shadow of its tennis court sized sun-shield to prevent damage to sensitive instruments and cameras.
So, in order to see distant objects from the early universe, whose visible light has been stretched into the infrared, a telescope cannot look at visible light but instead must record infrared light. Unlike the visible light utilized by traditional telescopes and by the Hubble telescope, JWST was specifically designed to capture infrared wavelengths.
By recording infrared light, astronomers can ‘see’ further away and therefore farther back in time to the universe’s infancy. This is why some refer to the JWST as a “time machine”. The early results from the JWST were startling.
Science is typically a very iterative process and new information allows scientists to incrementally refine their theories. Images from the JWST present another story entirely. Theories and computer models regarding galaxy formation in the early universe are being completely upended.
Scientists have determined that the universe is 13.8 billion years old. Using the JWST they have found extremely large galaxies when the universe was quite young. The observation of these massive objects is radically changing our concepts of galaxy formation. Data from the JWST‘s infrared-sensing camera was used to picture the universe as it looked 13.5 billion years ago—in essence, baby pictures of the early universe.
According to current theories, dust clouds slowly condensed to form stars, which in turn clustered from gravitational forces to form galaxies. But this concept doesn’t account for the massive size of these young objects. Astronomers are working to develop new theories that account for the rapid growth of these young galaxies.
Here is an example of the scientist’s subtle way of describing the disconnect with existing theories:
“The first observations of the James Webb Space Telescope (JWST) have revolutionized our understanding of the Universe by identifying galaxies at red-shift z ≈ 13. In addition, the discovery of many luminous galaxies at Cosmic Dawn (z > 10) has suggested that galaxies developed rapidly, in apparent tension with many standard models”. (Stefano Carniani ,Nature, July 29 2024).
An international collaboration of more than eighty astronomers from ten countries formed the JWST Advanced Deep Extragalactic Survey (JADES). “For the first time, we have discovered galaxies only 350 million years after the big bang, and we can be absolutely confident of their fantastic distances,” shared co-author Brant Robertson from the University of California Santa Cruz, a member of the science team.
The scientists used the JWST to observe a distant galaxy for 10 hours to obtain enough light to perform a spectroscopic analysis. The results were indeed surprising. The galaxy being studied was determined to be around 1600 light-years across and had a red-shift of 14.32, shattering the previous distant galaxy records.
“All of these observations, together, tell us that the galaxy is not like the types of galaxies that have been predicted by theoretical models and computer simulations to exist in the very early universe” says Robertson. Longer exposures and expert analysis by astronomers will yield more surprising discoveries. Stay tuned for amazing new revelations as the JWST continues its ongoing voyage back in time!
From Amherst, Ohio., Jim studied Microbiology and Physics at the Ohio State University. His early career involved cancer research at the University of Colorado School of Medicine and developing monoclonal antibody diagnostics at Syngene Inc., a pioneering biotech company. As a science enthusiast, he enjoys keeping abreast of science topics from astronomy to zoology. His goal in writing is to convey the complexities of technical subjects to a general audience. Follow Jim for more interesting insights into science.
Public Relations – Click to see example
Our PR team has established media relationships with reporters/editors in a variety of industries and markets. In addition to writing news releases, we send them to targeted reporters to reach our clients’ audiences.
For wider distribution of news releases, (e.g. national), we use several news release distribution services—some are free, some are fee-based.
With all news releases, reporters and editors can use them as written or edit them as needed for space available. The main benefit of publicity is that it is “earned” media not paid advertising. If editors think it is newsworthy enough to use, that approach has an implied third-party endorsement and credibility that companies don’t receive with paid advertising.
Case Study – Scottsdale Philharmonic
When reporters/editors receive a news release from us, they can choose to expand the story with additional information. We recently set up an interview with the founder of the Scottsdale Philharmonic. The editors decided to create a feature story in “The Entertainer” magazine, a publication that reaches many of their classical music fans
Freelance Communications
When we are not involved in large active projects, we are available to produce content for a variety of outlets
Cactus Creative can assist in editing your content or developing original content for your next project. Past projects have included developing content for corporate presentations, technical explainers, websites, marketing, advertising, slide decks (Powerpoints), training, video scripts, and documentaries.
The same content can be edited differently for specific purposes. In many cases crafting tightly written content can be essential to attracting and keeping the attention of your audience. Blaise Pascal has a famous quote: “If I had more time, I would have written a shorter article”. It’s usually easier to write expanded text but much harder to craft a shorter message that conveys important points quickly.
For original content creation, we help you identify goals and audiences. Then write the content accordingly.